Should You Lead with the Product or the Opportunity?

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    It’s the age-old Network Marketing question – Should You Lead with the Product or the Opportunity? 

    Many Network Marketing Professionals don’t focus on customers, they focus on recruiting, whereas some focus on gaining customers and not recruiting. So which is better?

    I say both can work. In the end, both can create the same result. Studies have been conducted and the results are interesting. We know that a percentage of people join just for the product, and a percentage join just for the business. However, in the study, 70% of those that joined just for the product changed their opinion and eventually shifted their focus to the business side. Those that came in for the business, but for whatever reason were not successful, became product users. It ends up being about equal.

    My advice is, go where your prospects are. If they don’t have the entrepreneurial mindset yet, start with the product. Create raving fans! Create customers that are excited about your product and love telling people about it. Don’t overlook the person that is just interested in the product because statistics show that many will shift their focus to the business. 


    On the flip side, when dealing with people you brought in who were interested in the business, but things haven’t worked out for them, they might be more comfortable shifting their focus just to being a product user for now as they work on their skills. 

    So in summary, if someone is scared of the business, let them become a customer and slowly learn about the opportunity. If someone wants to join the business, bring them in. If they’re not ready to build right now, hopefully they become a raving fan customer. 

    Keep talking to people, sharing your product and your opportunity, and let them join where they can see themselves being successful.


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    Eric Worre
    Eric Worre
    We are on a mission to fill the world with Network Marketing Professionals.