How to Design Your Network Marketing Game Plan

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    Now you’ve set Network Marketing goals and outcomes, come up with some strategies to meet them and created a business plan, it’s time to create your ultimate Game Plan in all the following areas:

    1. Income goal

    Income is important because it’s a reflection of how many people you’re helping. In our business, you only succeed by helping other people earn more money or have a great product experience. Your income is a scorecard of how many people you’re helping. 

    So first, set a reasonable income goal for the next 12 months and write it down. Now, double it. That is your visionary goal. Your first reaction might be, “OH MY GOSH, how am I going to make that happen?” But that is the exact question that you should be asking yourself. This is how you stretch your mind and your vision. 

    1. Habits

    What are the habits that you need to engage in to improve? They are usually the opposite of the bad habits that you have now. The best way to get rid of your bad habits is to replace them with good habits. Your habits are part of the mental game you must win to get better. 

    If you’re always late, now you show up early. Instead of procrastinating, you do it now. Same goes for inconsistency, discipline, focus, determination, problem solving, etc. 

    1. Customers

    You should divide this goal into two groups – personal and organizational. One, how many customers do you want to bring into your distributorship? And two, what do you want the percentage of customers to distributors in your group to be? 

    In the past, we would bring someone in as a customer because we knew they didn’t want to become a distributor, and then we would just forget about them. But a major trend in growth in Network Marketing around the world is customers becoming the best prospects. People are bringing in customers who have an incredible product experience, and then they are prospecting the customers. Set a goal to drive up your percentage of customers to distributors and create campaigns, strategies and the culture to achieve it.

    1. Recruiting

    I encourage everybody to bring in a new “class” every 12 months instead of trying to squeeze all the juice out of their existing team. You need to set a recruiting goal of a minimum of 20 people per year in as short of a period of time as possible – 30 to 60 days. 

    You also want to try to increase the number of recruits in your organization by having your people engage in recruiting campaigns with you. If you have big income goals, 20 people is not enough. You’ll need to recruit 20 people several times to advance aggressively over the next 12 – 18 months. 

    1. Rank Advancement

    What rank do you need to achieve to meet your realistic income goal? What about your visionary goal? This applies to you and your team. You can’t meet your income goals without getting to the rank in your company where others are making the kind of money you want to make

    Rank advancement gives you a target. Some of you might just need to requalify to get back to the rank you were at before and then move beyond that.

    1.  Skill Development

    I believe that the team with the best skills wins. Think of this personally and then culturally, or inside of your organization. You need to develop the 7 Fundamental Skills – finding prospects, inviting, presenting, following up, closing, getting people started and promoting events. You can’t get to the top just by being excited. You and your team must master these skills. If there is a gap in some of these skills, design a campaign to promote that skill and close that gap. Many of them can be mastered in 48 – 72 hours.

    Another major trend in skill development is learning how to use social media in a responsible, effective way. In the last two years or so there has been an explosion of growth for duplication using social media. Find out what other people are doing and develop your skills. 

    1. Leadership Development

    Your success is up to you, but you can’t do it on your own. And you can’t do everything for your team. Have you ever noticed that many of the people who get to the top in Network Marketing don’t have a great upline? They were forced to become leaders and get things done on their own. 

    Identify people in your organization that have the potential to get to your rank or higher. Spend a lot of time training and mentoring them to turn them into influencers who are independent, solve problems, create actions and get results.

    1. Culture

    What do you want your team to be known for? It’s up to you to decide because it is a reflection of your leadership. Do you want your team to be known for being highly skilled or for winging it? For speed and movement or for slow and steady?

    Think about what kind of culture will make you money. Be consciously aware of your culture. Is the one you have now working for you?

    1. Geographical Expansion

    All of your business shouldn’t be in your hometown. In a feasible period of time a minimum of 70% of your organization should be outside of your geographical reach, meaning outside of a reasonable driving distance.

    You can move into various cities, or states, or if your company is international, into other countries. But you’re much more likely to make this happen if you come up with a goal instead of letting it happen by accident. 

    1.  Destination Event Attendance

    This refers to big company events where people have to travel and stay in a hotel to attend. You have to come up with an attendance goal for your team members. 

    It’s a proven fact that you will earn approximately $1,000 a year for every person on your team who attends a destination event. So if you want to make $50,000 a year, find a way to get up to 50 people in your organization to attend an in-person event, and so on. Want to earn $1 million? That’s 1,000 people. 

    If you have completed each step to creating your ultimate Game Plan, you are now well on your way to SUCCESS in Network Marketing. See you at the top!



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    Eric Worre
    Eric Worre
    We are on a mission to fill the world with Network Marketing Professionals.